2016 Economic Impact Report
France

Normandy: Airbnb generates economic boost of €175 million spread over 1,600 villages

Today, we are highlighting new data about the Airbnb community in Normandy, France. It shows that Airbnb helps grow and diversify tourism in the region, generates new economic activity, spreads benefits to more families and communities and supports local residents who share their homes.

Today’s report shows that hosts have spread and democratized the benefits of tourism, while providing guests with authentic and local travel experiences. Local residents are ambassadors for their region and share the best of their communities with guests from around the world.

Here are some highlights from the report

  • Airbnb generates new economic activity – The Airbnb community generated €175 million in total economic activity in Normandy over the last 12 months, including guest spending and host income.
  • The Airbnb community helps grow and diversify tourism – Airbnb hosts in Normandy have welcomed 380,000 guest arrivals in the past 12 months alone. This has grown from 2,900 guests arrivals on Airbnb in 2012. Almost a quarter of these travelers are international.
  • The Airbnb community helps spread the benefits of tourism – 12,400 listings are available on Airbnb in Normandy, spread over 1,600 cities and villages. According to the French National Institute of Statistics, more than 1,300 of these municipalities, such as Bacilly in Manche or La Cambe in Calvados, have no hotels. Airbnb helps guests discover communities they might have missed and spreads economic benefits to more families and local businesses.
  • Guests choose Airbnb for an authentic and local travel experience – Almost 90 percent of Airbnb guests in Normandy said they chose Airbnb to explore a specific community, and more than two thirds said they want to experience Normandy life like a local. Almost two thirds of guests said their experience on Airbnb made them more likely to return to the region.  
  • Hosts are typically regular members of the community – The typical host on Airbnb in Normandy shares their home for 24 days a year and earns an additional €2,400 a year. The typical host is 49-years-old.

You can see the full report here.

We are pleased to see the positive impacts generated by the Airbnb community in Normandy. Airbnb hosts attract new guests to the region, provide unique experiences and spread benefits beyond tourist hotspots to more families, communities and local businesses. We want to be good partners to everyone in the region and work together to help innovative forms of tourism grow responsibly and sustainably. In the upcoming months, we will begin to collect and remit tourist taxes on behalf of hosts in Deauville.

This report is based on Airbnb internal data between February 2016 and February 2017 and survey data, and is part of our commitment to be good partners and share data with cities and regions. Last year and earlier this year we published reports on:

We will continue to release new data about the Airbnb Community in France.