Airbnb community boosts Ile-de-France economy by €2 billion
Today, we are highlighting new data about the Airbnb community in the Ile-de-France region in France. It shows that Airbnb helps grow and diversify tourism in the region, generates new economic activity, spreads benefits to more families and communities and supports local residents who share their homes.
Today’s report shows that hosts have spread and democratised the benefits of tourism, while providing guests with authentic and local travel experiences. Local residents are ambassadors for the region and share the best of their communities with guests from around the world.
Here are some highlights from the report:
- Airbnb generates new economic activity – The Airbnb community generated over €2 billion in total economic activity in the Ile-de-France region over the last 12 months, including guest spending and host income.
- The Airbnb community helps grow and diversify tourism – Airbnb hosts in the Ile-de-France region have welcomed 2.2 million guest arrivals in the past 12 months alone. This has grown from around 200,000 Airbnb guest arrivals in 2012. Two thirds of the travelers are international. Guest arrivals are growing faster in the outer suburbs of Ile-de-France than in the centre of Paris. Airbnb guest arrivals have more than doubled in ‘départements’ like Val d’Oise and Essonne.
- The Airbnb community helps spread the benefits of tourism – There are 87,000 Airbnb listings in the Ile-de-France region, spread over 880 cities and villages. According to the French National Institute of Statistics, almost two thirds of these communities, such as Villiers-Saint-George in Seine-et-Marne and Labeville in le Val d’Oise, have no hotels. Airbnb helps guests discover communities they might have missed and spreads benefits to more families and local businesses.
- Guests choose Airbnb for an authentic and local travel experience – 90 percent of Airbnb guests in Ile-de-France said they chose Airbnb to explore a specific community. Airbnb guests in Ile-de-France stay an average of four days and almost 90 percent of guests said they chose Airbnb ‘to live like a local’. Almost 80 percent of Airbnb guests said they are more likely to return to the region following their experience on Airbnb, and over 80 percent of guests come to the region to spend their holidays.
- Hosts are typically regular members of the community – The typical Airbnb hosts in Ile-de-France share their home for 35 days a year and earn an additional €2,100 a year. The typical host is 38-years-old. This additional income is especially important for hosts in areas such as Aubervilliers and the 19th arrondissement, where the median family income is half of the median family income in Paris.
You can see the full report here.
We are pleased to see the positive impacts of the Airbnb community on the Ile-de-France region. Airbnb hosts attract new guests to the region, provide unique experiences and spread benefits beyond tourist hotspots to more families, communities, local businesses and local historical and cultural sites. We want to be good partners to everyone in the region and help ensure home sharing grows responsibly and sustainably. In October 2015 we began collecting and remitting tourist taxes on behalf of hosts in Paris and this week we shared our plan to help address local challenges facing the city.
This report is based on Airbnb internal data between February 2016 and February 2017 and survey data, and is part of our commitment to be good partners and share data with cities and regions. Last year and earlier this year we published reports on Pays de la Loire region, Provence-Alpes-Côte d’Azur (PACA) region, Nouvelle Aquitaine region, Auvergne-Rhône-Alpes region, Grand Est region, Hauts de France region and Occitanie Region and we will continue to release new data about the Airbnb Community in France.