Airbnb community spreads benefits to 1,500 villages and cities in the Burgundy region
Today, we are highlighting new data about the Airbnb community in Burgundy, France. It shows that Airbnb helps grow and diversify tourism in the region, generates new economic activity, spreads benefits to more families and communities and supports local residents who share their homes.
Today’s report shows that hosts have spread and democratised the benefits of tourism, while providing guests with authentic and local travel experiences. Local residents are ambassadors for their region and share the best of their communities with guests from around the world.
Here are some highlights from the report:
- Airbnb generates new economic activity – The Airbnb community generated €68 million in total economic activity in the Burgundy region over the last 12 months, including guest spending and host income.
- The Airbnb community helps grow and diversify tourism – Airbnb hosts in the Burgundy region have welcomed 185,000 guest arrivals in the past 12 months alone. This has grown from 1,400 guests arrivals on Airbnb in 2012. 30 percent of these travelers are international.
- The Airbnb community helps spread the benefits of tourism – 6,600 listings are available on Airbnb in the Burgundy region, spread over 1,500 cities and villages. According to the French National Institute of Statistics, more than 1,200 of these municipalities, such as Clomot in Côte-d’Or or Saint-Martin-du-Tartre in Saône-et-Loire have no hotels. Airbnb helps guests discover communities they might have missed and spreads economic benefits to more families and local businesses.
- Guests choose Airbnb for an authentic and local travel experience – Over 67 percent of guests on Airbnb in the Burgundy region said they chose Airbnb to explore a specific community. Airbnb guests in the Burgundy region stay an average of 2.5 days and over 67 percent of guests said they chose Airbnb ‘to live like a local’. 65 percent of Airbnb guests said they are likely to return to the region following their experience on Airbnb and 78 percent of guests come to the region to go on holiday.
- Hosts are typically regular members of the community – The typical host on Airbnb in the Burgundy region shares their home for 20 days a year and earns an additional €1,700 a year. The typical host is 47-years-old.
You can see the full report here.
We are pleased to see the positive impacts of the Airbnb community on the Burgundy region. Airbnb hosts attract new guests to the region, provides unique experiences and spread benefits beyond tourist hotspots to more families, communities, local businesses and local historical and cultural sites. We want to be good partners to everyone in the region and support the responsible and sustainable growth of innovative forms of tourism. In the upcoming months, we will begin to collect and remit tourist taxes on behalf of hosts in Dijon.
This report is based on Airbnb internal data between February 2016 and February 2017 and survey data, and is part of our commitment to be good partners and share data with cities and regions. Last year and earlier this year we published reports on Pays de la Loire region, Provence-Alpes-Côte d’Azur (PACA) region, Nouvelle Aquitaine region, Auvergne-Rhône-Alpes region, Grand Est region, Hauts de France region, Ile-de-France region and Occitanie Region and we will continue to release new data about the Airbnb Community in France.