Brittany region: Airbnb generates economic boost of €260 million spread over 940 villages
Today, we are highlighting new data about the Airbnb community in Brittany, France. It shows that Airbnb helps grow and diversify tourism in the region, generates new economic activity, spreads benefits to more families and communities and supports local residents who share their homes.
Today’s report shows that hosts have spread and democratised the benefits of tourism, while providing guests with authentic and local travel experiences. Local residents are ambassadors for their region and share the best of their communities with guests from around the world.
Here are some highlights from the report:
- Airbnb generates new economic activity – The Airbnb community generated €261 million in total economic activity in Brittany over the last 12 months, including guest spending and host income.
- The Airbnb community helps grow and diversify tourism – Airbnb hosts in Brittany have welcomed 410,000 guest arrivals in the past 12 months alone. This has grown from 2,400 guests arrivals on Airbnb in 2012. More than 15 percent of these travelers are international.
- The Airbnb community helps spread the benefits of tourism – 21,000 listings are available on Airbnb in Brittany, spread over 940 cities and villages. According to the French National Institute of Statistics, more than 650 of these municipalities, such as Plouguiel in Côtes-d’Armor or Le Folgoët in Finistère, have no hotels. Airbnb helps guests discover communities they might have missed and spreads economic benefits to more families and local businesses.
- Guests choose Airbnb for an authentic and local travel experience – Almost 90 percent of Airbnb guests in Brittany said they chose Airbnb to explore a specific community. More than 77 percent said they want to experience Brittany life like a local and Airbnb guests in Brittany region stay an average of 2.7 days. Almost 65 percent said their experience on Airbnb made them more likely to return to the region.
- Hosts are typically regular members of the community – The typical host on Airbnb in Brittany shares his home for 22 days a year and earns an additional €1,900 a year. The typical host is 48-years-old.
You can see the full report here.
We are pleased to see the positive impacts generated by the Airbnb community in Brittany. Airbnb hosts attract new guests to the region, provide unique experiences and spread benefits beyond tourist hotspots to more families, communities and local businesses. We want to be good partners to everyone in the region and work together to help innovative forms of tourism grow responsibly and sustainably. Starting 1 may 2017, Airbnb will collect and remit tourist taxes on behalf of hosts in Brest, Rennes et Saint-Malo.
This report is based on Airbnb internal data between April 2016 and April 2017 and survey data, and is part of our commitment to be good partners and share data with cities and regions. Last year and earlier this year we published reports on:
- Pays de la Loire region
- Nouvelle-Aquitaine region
- Normandy region
- Auvergne-Rhône-Alpes region
- Grand-Est region
- Hauts-de-France region
- Burgundy region
- Ile-de-France region
- Occitanie region
We will continue to release new data about the Airbnb Community in France.