Today, we are highlighting new data about the Airbnb community in the Auvergne-Rhône-Alpes region in France. It shows that Airbnb helps grow and diversify tourism in the region, generates new economic activity, spreads benefits to more families and communities and supports local residents who share their homes.
Today’s report shows that hosts have spread and democratised the benefits of tourism, while providing guests with authentic and local travel experiences. Local residents are ambassadors for the region and share the best of their communities with guests from around the world.
Here are some highlights from the report:
- Airbnb generates new economic activity – The Airbnb community generated an close to €500 million in total economic activity in the Auvergne-Rhône-Alpes region over the last 12 months, including guest spending and host income. Hosts on Airbnb keep 97 cents of every euro they charge to rent their space.
- The Airbnb community helps grow and diversify tourism – Hosts on Airbnb in the Auvergne-Rhône-Alpes region have welcomed 825,000 guest arrivals in the past 12 months alone. This has grown from 5,400 guests on Airbnb in 2012. Two thirds of the travellers are French, mostly coming from the regions Auvergne-Rhône-Alpes and Ile-de-France (Paris).
- The Airbnb community helps spread the benefits of tourism – 41,000 listings are available on Airbnb in Auvergne-Rhône-Alpes region, spread over 2,600 cities and villages. According to the French National Institute of Statistics, more than 1,700 of these municipalities, such as Rousset-Les-Vignes or Asperjoc have no hotels. Airbnb helps guests discover communities they might have missed and spreads benefits to more families and local businesses.
- Guests choose Airbnb for an authentic and local travel experience – Over 80 percent of guests on Airbnb in Auvergne-Rhône-Alpes said they chose Airbnb to explore a specific community. Guests on Airbnb in Auvergne-Rhône-Alpes stay an average of 3.8 days and over 80 percent of guests said they chose Airbnb ‘to live like a local’. Almost 60 percent of guests on Airbnb said they are likely to return to the region following their experience on Airbnb. One third of guests are families with children and around two thirds of guests come to the region to spend their holidays.
- Hosts are typically regular members of the community – The typical host on Airbnb in Auvergne-Rhône-Alpes shares their home for 22 days a year and earns an additional €1,700 a year. The typical host is 43-years-old.
- Airbnb is good news for the Alps – The Alps are a popular destination for travelers on Airbnb. Over 15,000 listings are now available on Airbnb in the Alps of which 25% were not rented before. This shows how Airbnb helps making better use of existing assets to accommodate more travellers. Airbnb also helps to spread the benefits of alpine tourism between winter and summer given that half of the stays happen during summer.
You can see the full report here.
We are pleased to see the positive impacts of the Airbnb community on the Auvergne-Rhône-Alpes region. Hosts on Airbnb attract new guests to the region, provide unique experiences and spread benefits beyond tourist hotspots to more families, communities, local businesses and local historical and cultural sites. We want to be good partners to everyone in the region and support the sustainable growth of innovative forms of tourism. We began collecting and remitting tourist taxes on behalf of hosts in Chamonix in August 2015 and we have expanded this to Lyon and in Annecy earlier this year.
This report is based on Airbnb internal data between November 2015 and November 2016 and survey data, and is part of our commitment to be good partners and share data with cities and regions. Earlier this year we published reports on Pays de la Loire region, Provence-Alpes-Côte d’Azur (PACA) region and Nouvelle Aquitaine region and we will release new data about the Airbnb Community in the other regions in France over the coming months.